Nielsen Makes An Excellent Acqusition By Acquiring Arbitron

Shares of Nielsen (NLSN) rose 4.4% on Tuesday. The global information and measurement company agreed to acquire its smaller competitor Arbitron (ARB). Shares of Arbitron rose 23.6% in a reaction to the deal, still trading 2.0% below the $48 offer.

The Deal

Nielsen announced that it will acquire Arbitron, in a deal valuing the firm at $1.28 billion. Nielsen has signed a definitive agreement to acquire the international media and marketing research firm for $48 per share in cash. The deal represents a 26% premium compared to Monday's closing price.

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